What are you going to learn?
- You will get to know new business forms
- You will acquire knowledge and skills how to conduct commercial activities via online platforms
- You will learn how to use Internet potential in foreign trade
- You will acquire knowledge and skills related to running marketing operations on the Internet
- You will learn to take into account customs regulations in import and export
- You will be able to use various forms of public support for exporters.
Career opportunities
- E-commerce Project Manager
- E-commerce coordinator
- Online store operating manager
- Export specialist / Export manager
- Employee of sales / marketing departments
- Your own business
Key program features
Specialization courses
• New Forms of Business (B2B, B2C, C2C)
• E-commerce
• Export Marketing of Small and Medium-sized Enterprises
• E-marketing
• Protection of Personal Data in E-commerce
• Sources of Financing Small and Medium-sized Enterprises
• Duties and Taxes in International E-commerce Transactions
• CRM (Customer Relationship Management)
• E-commerce Platforms
• Fundamentals of Website Design
What else should you know?
- You will get specialized and practical knowledge about the functioning of e-commerce.
- By doing class assignments and projects on classes, you will be to acquire knowledge how to conduct electronic sales in the international dimension
- Electronic trade is not only domestic retail sales but also B2B and export sales – completion of this specialization will open a wide career prospect.
