Description of the course
- You will learn indirect and direct sales techniques.
- You will gain knowledge of customer typology.
- You will master the techniques of sales psychology.
- You will learn how to use sales support programs and applications.
- You will gain knowledge of building and supporting sales structures.
- We will teach you how to conduct negotiations.
- You will deepen your knowledge of product and service design methods.
- You will understand the role of marketing instruments in sales activation activities. You will learn the essence, structure and development hierarchy of sales enterprises.
- You will learn to distinguish between types of customers and easily adapt the form and content of communication to their needs.
- You will learn and put into practice verbal and non-verbal communication techniques.
Employment opportunities
- sales specialist
- sales team leader
- customer advisor
- company representative
- export specialist
- product manager
- key account manager
- own business (use of knowledge and skills)
What else?
- According to Harvard Business Review, more than 90% of salespeople believe that speed of response to customer inquiries is critical to sales success.
- According to Forbes, more than 60% of customers believe that personalized attention to their needs is key to successful sales.
- According to Salesforce, more than 70% of customers believe that providing personalized content is key to building customer relationships.
- According to HubSpot, more than 70% of customers believe that a positive customer service experience influences their purchase decision.
- According to Salesforce, more than 80% of customers believe that the customer experience is as important as the product itself.
Program studiów
Program studiów obejmuje przedmioty kierunkowe, realizowane przez wszystkich studentów oraz przedmioty specjalnościowe indywidualnie dobrane do poszczególnych specjalności, które możesz wybrać.