What will you learn if you choose this specialisation?

  • To plan effective marketing strategies tailored to diverse business situations.
  • To implement marketing strategies in practice, taking into account the specificity of a given business context.
  • To analyze processes related to brand building in the context of branding strategy.
  • To manage brand identity by implementing effective strategies for building its value.
  • To analyze online data and utilize marketing tools in the digital environment.
Studenci 2023 1

Career paths for you:

  • Marketing Specialist
  • Product Manager
  • E-marketing Specialist
  • Public Relations Specialist
  • Market Research Analyst
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