Program studiów
Basic and major subjects:
- Marketing research
- Protection of ip rights
- Philosophy
- Fundamentals of psychology
- Fundamentals of information technology and office applications
- Fundamentals of law
- Fundamentals of management
- Fundamentals of sociology
- Fundamentals of economics
- Fundamentals of marketing
- Foreign language
- Fundamentals of communication
- Brand management
- Organisational studies
- Fundamentals of corporate finance
- Means and techniques of sales
- Negotiations in business
- Marketing communications
- Modern technologies in sales and marketing
- Psychology of sales and marketing
- Project management
- Marketing planning
- Consumer behaviour
- Methods of effective learning and creating projects
- Introduction to the thesis
- Challenges of the labour market
- Physical education
- Monographic course
- Occupational health and safety
- Obligatory specialty courses (hours per semester depending on specialty)
- Diploma seminar
- Professional practice
And specialized subjects that are taught from the second year of studies.